Architect Business analyst

Blueberry Digital Labs is seeking a strategic and analytical Architect Business Analyst to lead our keyword initiatives. In this pivotal role, you will be the key architect of our keyword strategy, responsible for conceptualizing, implementing, and managing the entire process from research to reporting. You will lead a dedicated team, demonstrating technical excellence and thought leadership to ensure our content drives maximum value and our products are aligned with market needs.

What You Will Do: Key Responsibilities

• Lead and manage the Keywords Team, providing guidance and oversight to ensure high-quality output.
• Conduct in-depth keyword research and recommend relevant keywords for individual sites based on specific requirements.
• Check and approve keywords done by the team, ensuring their relevance and importance for subheadings and content.
• Conduct page-level optimization to improve content and search engine performance.
• Monitor, analyze, and report on keyword performance to the leadership team.
• Micro-manage the entire keyword collection process, ensuring accuracy and efficiency.
• Communicate internally with content and quality control (QC) teams to ensure seamless execution.
• Demonstrate technical excellence and thought leadership by staying ahead of industry trends.
• Strategize and develop new products based on keyword and market data.

What You Will Bring: Qualifications

• Previous experience in a similar role, with a proven track record of handling and leading a team.
• Strong skills in keyword research and page-level optimization.
• Excellent analytical skills to monitor, analyze, and report on performance.
• A deep understanding of keyword management and its impact on digital products.
• The ability to demonstrate technical excellence and thought leadership.