Job Description
Role: Analytics Lead
Location: Gurgaon
About Us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the world's most accomplished creative agencies with complementary capabilities and geographic strengths. We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices powered by deep data and technology expertise.
For more information, visit www.vml.com.
Roles & Responsibilities
We are seeking an Analytics Lead with 1213 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region. This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms. The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the client's marketing and business strategy.
Key Responsibilities
Analytics Strategy & Leadership
- Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs.
- Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs.
- Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth.
Data Management & Dashboarding
- Serve as strategic product owner for the regional data warehousing and visualization platform.
- Ensure platform scalability, accuracy, and business relevance to support regional and market decision making.
- Translate evolving business requirements into actionable development roadmaps, balancing strategic vision with tactical needs.
- Tools: Snowflake, Adverity, Power BI.
Experimentation & Optimization
- Drive the region-wide experimentation agenda, embedding test-and-learn culture across website and CRM.
- Provide thought leadership on hypothesis design, measurement frameworks, and ROI communication.
- Partner with senior marketing stakeholders to ensure experimentation informs strategic business decisions.
- Tools: Adobe Target, Optimizely, or equivalent.
Website Analytics
- Leverage Adobe Analytics to provide actionable insights into customer journeys and marketing performance.
- Operate within global frameworks while shaping regional narratives and business-relevant insights.
- Balance oversight of analysts with direct involvement in complex, high-stakes analysis.
Analytics Implementation & Tag Management
- Oversee strategic direction for analytics implementation and measurement frameworks.
- Lead transformation initiatives such as migration to Adobe Web SDK and event-driven data layers.
- Ensure high accuracy, scalability, and alignment with global standards across all tagging activities.
- Tools: Adobe Launch or equivalent.
Team Leadership
- Lead and scale a team of 710 across multiple analytics disciplines.
- Define structure, priorities, and career paths to build a future-ready analytics capability.
- Balance strategic oversight with the ability to step in hands-on where required.
- Create a collaborative, high-performance culture within the team.
Client Engagement & Thought Leadership
- Act as senior analytics partner to regional and market-level clients.
- Translate technical outputs into clear business value and growth opportunities.
- Showcase the team's work through impactful reporting, thought leadership, and best practice sharing.
- Build trust by managing high-volume requests with professionalism, clarity, and strategic guidance.
Required Skills & Experience
- 1213 years of progressive experience in digital analytics, experimentation, and data platforms.
- Proven expertise with Adobe Analytics and tag management systems.
- Strong background in experimentation strategy and execution.
- Experience in leading large-scale data management and dashboarding initiatives (Snowflake, Adverity, Power BI).
- Track record of building and leading multi-disciplinary analytics teams.
- Excellent communication and client engagement skills, with the ability to influence senior stakeholders.
- Ability to set strategy while remaining engaged in critical execution when needed.
Preferred Skills
- Familiarity with Adobe Target, Adobe Audience Manager, Adobe Launch, or equivalent.
- Exposure to CRM experimentation and advanced martech ecosystems.
- Regional/global client leadership experience.
What We Offer
- Opportunity to define and lead the analytics strategy for a global brand in a high-impact regional role.
- Strategic influence across marketing, data, and technology agendas.
- Involvement in high-visibility projects with measurable business outcomes.
- A collaborative, international environment with access to cutting-edge platforms and toolsTop of FormBottom of Form
