Experience
Minimum 2 years of hands-on experience in Amazon Advertising / Amazon PPC.
Role Overview
We are looking for a performance-driven Amazon Ads Specialist to manage, optimize, and scale Amazon PPC campaigns with a focus on increasing sales and improving advertising efficiency.
Key Responsibilities
- Create, manage, and optimize Amazon PPC campaigns.
- Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Conduct keyword research, search term analysis, and competitor research.
- Optimize bids, budgets, placements, targeting, and negative keywords.
- Monitor key metrics such as ACOS, ROAS, CTR, CPC, and conversion rate.
- Identify growth opportunities and scale profitable campaigns.
- Prepare performance reports with actionable insights.
- Collaborate with content and e-commerce teams to improve overall product performance.
Requirements
- Strong knowledge of Amazon Ads campaign structure and optimization.
- Experience with Seller Central and campaign performance analysis.
- Strong analytical skills and proficiency in Excel/Google Sheets.
- Experience with Amazon PPC tools such as Helium 10, Jungle Scout, or similar tools is a plus.
- Ability to manage multiple campaigns and work independently.
Key KPIs
- Amazon sales growth
- ROAS improvement
- ACOS optimization
- Efficient advertising spend
- Campaign scalability and profitability
