Amazon Ads Analyst/Specialist - US

About the Role

We are looking for an Amazon US Ads Executive who enjoys spending their day inside the Amazon Advertising Console.

You will be responsible for keyword research, campaign execution, bid optimization, search term analysis, and scaling advertising campaigns across Amazon US. A significant part of your role will involve identifying new keyword opportunities, improving keyword performance, and driving profitable growth through continuous optimization.

If you're someone who enjoys working with keywords, search data, campaign optimization, and scaling winning products in a competitive marketplace, we'd love to hear from you.

Key Responsibilities

Keyword Research & Search Term Optimization

• Conduct extensive keyword research for new and existing products using Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools
• Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords for the US marketplace
• Continuously discover new keyword opportunities through Search Term Reports and customer search behavior
• Monitor keyword rankings and identify opportunities to improve organic visibility
• Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance
• Regularly add negative keywords to eliminate wasted ad spend
• Perform competitor ASIN research and product targeting to uncover new growth opportunities
• Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages
• Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
• Monitor seasonal trends, competitor movements, and emerging search opportunities within the US marketplace

Campaign Setup & Execution

• Execute, set up, launch, and manage advertising campaigns on Amazon US
• Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video, and Brand Store campaigns
• Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting
• Configure campaign budgets, bidding strategies, placements, and targeting
• Ensure campaigns follow internal naming conventions and account structure
• Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

• Monitor campaign performance daily and take timely optimization actions
• Optimize bids, budgets, keywords, ASIN targeting, and placements
• Pause underperforming campaigns and scale winning campaigns
• Identify profitable search terms and add negative keywords regularly
• Improve campaign efficiency while maintaining target ACOS and TACOS
• Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures
• Continuously improve ROAS, ACOS, TACOS, and overall advertising efficiency

Analytics & Reporting

• Pull and analyze campaign performance data from the Amazon Advertising Console
• Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and New-to-Brand metrics where applicable
• Analyze Search Term Reports to identify winning keywords and eliminate wasted spend
• Identify optimization opportunities based on campaign performance
• Prepare daily, weekly, and monthly performance reports with actionable insights
• Highlight performance trends and recommend next steps

Budget Management & Scaling

• Manage daily, weekly, and monthly advertising budgets efficiently
• Allocate budgets based on campaign performance
• Scale winning campaigns while maintaining target ACOS and TACOS
• Monitor budget pacing and ensure effective utilization of advertising spend

Listing Optimization Support

• Coordinate with the catalog team to improve listing performance
• Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, Brand Story, and Brand Store
• Monitor Buy Box ownership and listing health
• Identify opportunities to improve organic rankings alongside paid advertising

Account Management

• Monitor overall account health and campaign delivery
• Troubleshoot campaign issues, policy violations, and suppressed listings
• Maintain a clean and organized Amazon Advertising account structure
• Stay updated with Amazon US advertising features, algorithm updates, and marketplace best practices

Required Qualifications

• 1–3 years of hands-on experience managing Amazon US Advertising campaigns
• Strong working knowledge of the Amazon Advertising Console
• Hands-on experience launching, managing, optimizing, and scaling Amazon Ads
• Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video, Auto and Manual campaigns
• Strong understanding of keyword research, search term optimization, bidding strategies, and ASIN targeting
• Experience using Amazon Search Term Reports and keyword research tools
• Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities
• Proficiency in Microsoft Excel or Google Sheets
• Excellent attention to detail and execution accuracy
• Good communication and collaboration skills
• Willingness to work from the office in Hitech City, Hyderabad (6 days/week)

Preferred Qualifications

• Experience managing Amazon US marketplace brands
• Experience with Amazon Seller Central
• Familiarity with Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, Jungle Scout, Perpetua, Pacvue, or similar marketplace tools
• Understanding of Amazon SEO, listing optimization, catalog management, and Brand Registry
• Amazon Ads Certification is an added advantage

Success in This Role

You'll be successful if you:

• Enjoy spending your day inside the Amazon Advertising Console
• Have a passion for keyword research and search term optimization
• Can manage multiple campaigns across multiple products simultaneously
• Love testing keywords, bids, targeting, and campaign structures
• Take ownership of campaign performance and continuously look for optimization opportunities
• Build and maintain a comprehensive keyword database for every product
• Stay updated with Amazon US marketplace trends and algorithm changes
• Thrive in a fast-paced, execution-driven startup environment

Key Performance Indicators (KPIs)

• Growth in high-performing keywords across the portfolio
• Improvement in keyword rankings for priority products
• Reduction in ACOS and TACOS
• Increase in ROAS and overall advertising efficiency
• Reduction in wasted spend through negative keyword optimization
• Number of profitable search terms identified and scaled
• Campaign launch accuracy and turnaround time
• Budget utilization efficiency
• Accuracy and timeliness of performance reporting
• Maintenance of a comprehensive keyword repository for all products