Advertising Specialist – MENA
Job Description
The Advertising Specialist plays a critical role in executing and optimizing advertising strategies for brands across major MENA marketplaces, including Amazon.ae, Amazon KSA, and Noon. This role supports Advertising Strategists by owning day-to-day campaign operations, maintaining strong internal communication, and driving operational excellence across a high-volume brand portfolio. The Advertising Specialist contributes directly to performance outcomes and partner satisfaction across Pattern's MENA business.
Essential Duties and Responsibilities
- Partner closely with Advertising Strategists and cross-functional teams to support the development and execution of advertising strategies across Amazon.ae, Amazon KSA, and Noon.
- Manage and monitor advertising campaign tasks using internal project management tools (Asana, N8N, etc.).
- Own or co-own core portions of the advertising workflow — including keyword research, campaign builds, bid management, and performance monitoring.
- Proactively coordinate across internal teams to ensure alignment and timely execution of campaign tasks.
- Build performance reports to support strategic decisions and partner updates, using tools including n8n, Claude, Amazon Seller Central, and Noon Seller dashboards.
- Support and assist with the execution of technical advertising projects, including DSP audience builds, Sponsored Display targeting, and deal/coupon setup.
- Maintain a strong understanding of MENA marketplace-specific advertising best practices, platform nuances, and business operations.
- Communicate proactively with strategists to surface performance insights, flag risks, and ensure smooth campaign closures.
- Use internal tools (PAI, Perpetua/Pacvue) to ensure accuracy, efficiency, and on-time delivery across all advertising tasks.
- Support premium and complex brand accounts across diverse product categories in the MENA region.
Qualifications
- 2+ Year of hands-on experience in PPC advertising, preferably on Amazon Ads, Noon Ads, Google Ads or META ads.
- Proven experience with campaign building, including keyword research, ad group structuring, match type strategy, and targeting setup.
- Strong analytical skills with the ability to interpret advertising performance data (TACoS, ROAS, CVR, CTR, CPC) and produce clear, actionable reports.
- Familiarity with marketplace dashboards, Excel/Google Sheets, and reporting tools.
- Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.
- Excellent communication skills and comfort working across cross-functional teams and time zones.
- Self-starter with strong attention to detail and a genuine desire to grow in marketplace advertising.
