About the Role
We are looking for a detail-oriented and performance-driven Ads Operations Specialist to manage and optimize Sponsored Ads and Brand Ads on our self-serve advertising platform. The ideal candidate will ensure seamless campaign execution, strong performance delivery, and operational excellence while supporting internal teams and advertisers to achieve their goals.
Key Responsibilities
- Set up, manage, and optimize Sponsored Ads and Brand Ads campaigns to maximize ROI and achieve performance KPIs.
- Conduct keyword research and manage targeting strategies across exact, phrase, branded, and generic audiences.
- Continuously optimize bids, budgets, and campaign structures to improve CTR, CPC, ATC, Orders, ROAS, and other key metrics.
- Monitor campaign delivery, troubleshoot issues, and ensure high serve rate and spend utilization.
- Analyze campaign performance and prepare actionable reports and insights for internal stakeholders and advertisers.
- Manage bulk uploads, campaign planners, dashboards, and other operational tools to streamline workflows.
- Coordinate with internal teams (Marketing, Sales, Creative, Category) to align campaign execution with business objectives.
- Support creative development by reviewing ad copies, visuals, and running A/B tests for performance improvement.
- Maintain campaign governance, quality checks, and best practices across all advertiser accounts.
Key Skills & Qualifications
- 13 years of experience in PPC advertising, Ad Operations, or self-serve ad platforms.
- Solid understanding of keyword targeting, bidding models, and campaign optimization.
- Strong analytical skills with the ability to translate data into recommendations.
- Proficiency in Excel/Google Sheets and ad management tools.
- Excellent communication skills and ability to collaborate with cross-functional teams.
- Familiarity with e-commerce advertising environments is preferred.
