Admission Counsellor

About Ekya Schools:

Founded in 2010, Ekya Schools is a chain of progressive K-12 schools in Bangalore, India offering Kindergarten & Montessori and Grades 1-12 affiliated to CBSE, ICSE and Cambridge IGCSE. With our in-house curriculum, students experience a rich learning journey designed to challenge, engage and excite. Drawing on the legacy of the CMR Group of Institutions and the innovative, immersive methods of school systems around the world, the Ekya Schools were instituted with one aim – to teach children not just what to learn, but how to learn. Here, knowing how to learn is a skill in itself, and the key to creating lifelong learners with the means to adapt and thrive in a constantly changing world.

Location: J P Nagar, BTM Layout, HRBR Layout, ITPL, and Nice Road

Role Purpose:

The role will involve working very closely with the Head of Admission and Marcomm and will broadly will require the person to:

● Drives student enrolment to reach or exceed target numbers

● Informs and executes the school sales and marketing strategy

● Manages the admissions procedures ensuring all students are registered in accordance with the school's regulatory policies.

● Any other task that may be assigned

Key Relationships (Internal and External):

The Admission Counsellor is responsible for building and maintaining relationships with new and prospective parents, visitors to the school, Admission Counsellor and Senior Leadership, Central Office Marketing and Admissions team and other departments as required, and other external bodies or outside agencies as required.

Roles and Responsibilities:

Marketing and Sales

● Accountable for driving student enrolments in order to meet or exceed (daily/weekly/monthly/quarterly/yearly) targets as set for the academic year.

● Work closely with the central Admission and Marcomm team to execute the Sales, PR and Marketing strategy for the school aimed at prospective parents.

● Organise and run external Marketing events, including Open Days, aimed at driving enrolments, in accordance with the agreed calendar and strategy.

● Presenting a positive impression of the school in all interactions with families, whether by telephone, face to face or in writing. Be the key point of contact for prospective parents from first contact with the school until the student's first day.

● Develop and conduct school tours, as required, for prospective families with the aim of promoting the school's academic and non-academic achievements.

● Benchmark the school's admissions procedures against leading competitors, and suggest and implement new and innovative ways to market the school to prospective parents.

● Collect and analyse data to measure the success of the Marketing & Admissions process.

Admissions Process

● Provide the Head of Admission and Marcomm. with regular updates on Admissions Data through dashboards on a regular basis.

● Manage the entire lead lifecycle including, LMS, application approvals process and fees collection with Heads of School.

● Manage all placement tests or interviews for new entrants to school and collate results.

● Arrange the placement of students in classes with the approval of the Head of Admission, and Coordinators.

● Manage wait lists and ensure the school's admissions policy is transparent and adhered to.

● Liaise with the in-campus accounts team to issue invoices for new students and ensure that all data is current on Leadsquared/Zoho.

● Manage the initial induction of new families and students, including answering all questions in a professional and in a timely manner, providing support and advice.

Qualifications and Professional Background

● Must possess a relevant Bachelor's degree. Must have a minimum of 4-5 year's experience in Sales or admissions ideally in a service provider industry. Experience in the Education sector is preferred but not essential.

Required Core Competencies include:

● Proven work experience in Sales

● Excellent verbal and written communication skills

● Effective communicator at different levels, both orally and in writing

● Ability to form effective customer relationships and close sales

● Interpersonal skills, able to operate in a multicultural environment.

● Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google suite.

● Able to work in a fast-paced environment

● Extensive knowledge of the company, brand, and product preferred.