REVAMP is a dynamic and fast-growing marketing agency with 50+ clients that helps brands scale through data-driven strategies and innovative digital campaigns, looking for a Performance Marketing Specialist. We focus on driving measurable growth through performance marketing, creative storytelling, and advanced analytics.
Location: Delhi
Salary: 30k+ & Depending on Industry Standards
Role Overview
We are looking for a Performance Marketing Specialist who is skilled in managing and optimizing digital campaigns across platforms like Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have a strong understanding of lead generation ads, sales campaigns, display ads, and performance optimization.
Key Responsibilities
- Plan, execute, and manage performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, and YouTube).
- Create, test, and optimize campaigns for lead generation, brand awareness, and sales conversions.
- Utilize Meta AI tools and Google Ads AI features for smarter campaign performance.
- Track and analyze campaign performance metrics (CTR, CPC, CPL, ROAS, etc.) and optimize accordingly.
- Prepare performance reports and provide actionable insights for continuous improvement.
- Collaborate with the creative and content teams to align ad creatives with campaign goals.
- Stay updated with digital marketing trends, platform updates, and competitor strategies.
Required Skills & Qualifications
- Minimum 2 years of hands-on experience in performance marketing.
- Strong command over Meta Business Suite, Google Ads Manager, and analytics tools.
- Experience running lead generation, conversion, and remarketing campaigns ads like Sales, Display etc.
- Knowledge of AI-based ad optimization and A/B testing like Meta AI, Gemini and others.
- Excellent analytical and problem-solving skills.
- Certification in Google Ads or Meta Blueprint (preferred but not mandatory).
Why Join Us
- Opportunity to work with diverse clients and industries.
- Fast-paced, creative, and growth-oriented environment.
- Exposure to cutting-edge marketing tools and AI-based ad solutions.
