Job Description
Our Company
Changing the world through digital experiences is what Adobeu2019s all about. We give everyoneu2014from emerging artists to global brandsu2014everything they need to design and deliver exceptional digital experiences! Weu2019re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.u00A0
Weu2019re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
u00A0
The Opportunityu00A0u00A0
As an Account u00A0Manager you will be responsible for managing the day-to-day delivery of campaigns.u00A0 You will utilize your expertise of Media strategy, Account management, Client Management & Ad operations to help build strategy for media activation and performance optimization.u00A0 As you become an advertising expert you will be proficient in planning, launching, optimizing, troubleshooting, and analyzing advertising campaigns in the platform..
What you'll do:
- Responsible for activation, retention, minimizing risk and maximizing revenue opportunities for growth of assigned client mixu00A0
- Strategize & plan day to day production tasks (campaign set up, launch, tracking & optimization)u00A0
- Identifies trends in data to drive optimization strategiesu00A0
- Manage campaign calendar, performance & strategic business reviews and contractual discussions with clientsu00A0
- Primary point of contact for account and internal teams on all aspects and channels of the Ad Cloud
- Work with regional Account Director to develop efficient resource allocation plansu00A0
- Accountable for meeting/exceeding client needs, issues management and resolution, and escalationu00A0
- Able to independently drive medium to large projects/initiatives from inception through completionu00A0
- Works with the Account/Campaign Managers, Trading Analysts, and other cross functional support to execute day to day production tasks (campaign set up, QA, launch, tracking & optimization), adhering tou202Fagreedu202Fupon SLAsu00A0
- Interacts with account strategists on a regular basis to provide updates on campaign performance and overall customer healthu00A0
- Orchestrate workplans, campaign calendars, trafficking assets and client approval process as neededu00A0
- Strive to master Adobe AdCloud technology and keep up to date with feature enhancements & updates
What you'll need to be successful:
Digital Marketing Skills
- Strong understanding of SEM Advertising ecosystem across Google & Bing advertising platforms.
- Familiarity with Ad networks (GDN/Tribal Fusion/OpenX/Value click) is a plus.
- Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and regional teams to execute search u00A0campaigns.
- Govern processes to monitor performance and budget pacing on daily basis to drive performance and help team take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
- Govern process to drive Quality assurance in campaign deliveries
- Should have experience in strategizing and defining the best practices for display advertising campaigns and solid understanding of user retargeting and third-party tags.
Business Skills
- Demonstrated ability to learn quickly, be a team player, and manage change effectively.
- Experience presenting in front of senior leaders, large groups and customers.
- Solid understanding of general business models, concepts and strategies
- Motivated self-starter capable of taking initiative and negotiating tough situations
- Basic project management and excellent communication skills
Technical Skills
- Excellent Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to) :
- Vlookups, basic formulas like sum, sumif, iferror, etc.
- Pivot Tables and Graphs
- Macros
- Excellent Microsoft Presentation and ability to create new infographics to create/present business/performance reviews
- Exposure/expertise to Adobe Analytics or Adobe Audience Manager will be a plus
Adobe is proud to be anu00A0u00A0and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.u00A0
u00A0
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailu00A0u00A0or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each otheru2019s employees.
