About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
SEO Associate - Role Overview
We are seeking a highly motivated, analytical, and forward-thinking SEO Associate to join our dynamic Search Team. In this role, you will be at the forefront of search engine optimization, bridging the gap between traditional SEO and the rapidly evolving landscape of Generative Engine Optimization (GEO) and AI-driven search.
As an SEO Associate, you will not only be responsible for executing day-to-day on-page, off-page, and technical SEO tasks but will also play a crucial role in developing and implementing cutting-edge strategies to ensure our content is visible in AI-powered search engines, LLMs, and conversational search platforms. The ideal candidate possesses strong analytical skills, a deep curiosity about search algorithms, and the ability to turn complex data into actionable insights and polished reports.
Key Roles & Responsibilities:
- SEO & GEO (AI Optimization) Strategy & Implementation
- Develop, execute, and refine comprehensive SEO and GEO (Generative Engine Optimization) strategies to drive organic visibility and traffic.
- Optimize content structure and formatting to align with AI search behavior (e.g., Google's Search Generative Experience, ChatGPT, Perplexity, and other LLMs).
- Implement strategic recommendations across various digital properties, ensuring best practices in search experience optimization (SXO).
- Technical, On-Page, & Off-Page SEO
- Perform regular website audits to identify and resolve technical SEO issues (crawlability, indexability, site speed, schema markup, and Core Web Vitals).
- Conduct keyword and entity research to guide content creation and optimize existing on-page elements (meta tags, headings, internal linking, and content depth).
- Develop and execute ethical off-page SEO and link-earning strategies to build domain authority and trust.
- Data Analysis & Insights
- Monitor, analyze, and interpret website performance metrics, organic search rankings, and user behavior.
- Leverage data to identify content gaps, traffic drops, and new growth opportunities.
- Synthesize complex search data into clear, actionable recommendations for content creators and web developers.
- Reporting & Presentation
- Design, build, and maintain comprehensive SEO reports and dashboards tracking key performance indicators (KPIs) like organic traffic, conversions, and keyword visibility.
- Create visually appealing and easy-to-understand presentations to communicate SEO performance and strategy updates to internal teams and stakeholders.
Job Requirements:
Core Technical Skills:
- SEO (Search Engine Optimization): Proven experience in On-Page, Off-Page, and Technical SEO.
- GEO / AIO (Generative Engine Optimization / AI Optimization): Solid understanding of how LLMs and generative search engines retrieve and display information, and how to optimize content for AI visibility.
- Search Algorithms: Strong, up-to-date understanding of Google Search Algorithms, AI content requirements, and search quality evaluator guidelines (E-E-A-T).
- Data Analytics & Reporting: Experience collecting and analyzing data to build insightful SEO reports.
- Software Proficiency: Skilled in Microsoft Office Suite (Excel for data manipulation, Word for documentation, and PowerPoint for presentation creation) or Google Workspace equivalents.
Tools & Industry Knowledge:
- SEO Tool Proficiency: Hands-on experience with industry-standard tools (e.g., Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, Moz).
- Continuous Learning: A passion for staying updated on the latest SEO/GEO trends, search engine algorithm updates, and industry developments by actively following key SEO blogs, forums, and online publications.
Preferred/Additional Qualifications:
- Social Media Understanding: A foundational understanding of social media campaigns
- Excellent communication skills, both written and verbal, with the ability to explain complex technical concepts to non-technical stakeholders.
- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Why work here:
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
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