About Us

Our Story Started in Kolkata, West Bengal. The Year 1993.

India was on the precipice of significant social change with increasing influences from the West.

India's youth were beginning to stir, seeking exciting modern lifestyle experiences. The directors of the Turtle Clothing Company understood that the Indian Fashion landscape was to change forever. Embracing these dynamic changes the brand delivered to the high streets of India, a modern product and brand that appealed to this new youth movement.

Today, 30 years later brand Turtle continue to deliver the best of global styling and inspirations, whilst staying true to their heritage.

Key Deliverables

Strategizing along with Product/Brand head the overall product roadmap to support aggressive growth plans based on analysis of consumer demand dynamics and market & competition dynamics
Assisting in establishing long term goals for the product while keeping in mind short term objectives that will help achieve those goals.
Supporting the Sales team with appropriate launch of new products, both analogue and smart
Working closely with cross functional teams including Marketing, Sales, Production and Supply Chain teams for launch of new products, product segmentation for different channels, build up product stories, managing product lifecycle, managing margins, managing inventory, controlling and improving product costing, development and procurement of new products both analogue and smart, training of teams etc.
Analyzing customer feedback in order to identify areas where improvements can be made to existing products or new products can be developed
Brainstorming new product ideas and concepts with designers, and other stakeholders
Researching emerging technologies to identify new opportunities for growth within an industry
Evaluating the success of new products based on performance metrics such as sales volume, margin management, and customer satisfaction levels
Assist in brand range architecture finalization with Brand Head - Product mix & Price mix based on trend forecast and market/customer needs.
Extend support for Season launch management.
Market research & competition analysis - Current trend, customer behavior, Product offering, price strategy
Market and Vendor visits to select and assemble a new collection of products.
Stock allocation review with Sales & buying and merchandising teams.
Order & Vendor management - Costing. End to end merchandise follow up and getting on time deliveries.
Maintaining relationships with existing suppliers and sourcing new suppliers for future products.
Liaising with other departments within the organization to ensure proper launch.

Key Interactions/Stakeholders:

Internal

Sales
Marketing
Sourcing, PD & Supply Chain
Buying & Merchandising
E-commerce

External

Vendors
Sales partners

Candidate Profile:

Experience of 3 to 5 years in a product merchandising or product management role from any leading menswear brand
Bachelors/Masters in Fashion Management or Buying/Merchandising from NIFT (Mandatory)

Product Merchandiser