Company Description

Heritage Bazaar is a platform built with purpose, shaped by heritage, and committed to the collective upliftment of Indian heritage. Every artifact tells a living story, reflecting the spirit of a community. We welcome patrons who believe in creating impact through tradition, making a difference through the preservation and promotion of India's rich cultural heritage.

Role Description

This is a full-time, on-site role located in Delhi, India for a Social Media & Digital Marketing Executive. The role involves managing social media platforms, creating engaging content, and implementing digital marketing strategies. The candidate will also be responsible for analyzing campaign performance, communicating with the audience, and ensuring the brand's digital presence is consistent and impactful.

Social Media Management

Develop and execute social media strategies aligned with Heritage Bazaar's brand story and audience.
Manage day-to-day posting, community engagement, and campaigns across platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn, etc.).
Collaborate with the team to create visually appealing and culturally resonant content.
Monitor insights and performance metrics to continuously improve engagement and reach.

Content Writing & Marketing

Write compelling captions, product descriptions, blogs, and marketing copy that reflect the brand's cultural roots and storytelling style.
Develop creative campaigns that highlight artisans, craftsmanship, and product heritage.
Ensure consistency in tone, aesthetics, and messaging across all digital platforms.

Paid Advertising (Meta, Google, etc.)

Plan and run paid ad campaigns for social media and search platforms to drive sales and awareness.
Optimize campaigns, track performance, and report ROI regularly.
Conduct A/B testing to refine ad creatives and targeting.

SEO (Search Engine Optimization)

Perform keyword research and optimize website content for organic growth.
Implement on-page and off-page SEO strategies to enhance visibility.
Track performance metrics and recommend improvements.

Qualifications

Proficiency in Social Media Marketing and Social Media Content Creation
Experience in Digital Marketing and Marketing
Strong Communication skills
Ability to analyze campaign performance and optimize strategies
Knowledge of the Indian heritage and cultural sector is a plus
Bachelor's degree in Marketing, Communications, or a related field

What We Offer:

Opportunity to lead and grow the digital presence of a culturally rich brand.
Creative freedom to experiment and tell stories that matter.
Supportive team and collaborative work environment.
Competitive salary and room for growth.