Job Description: Product Marketing Manager (GTM)

About Locus

Battle-tested in 350+ deployments across 30+ countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestlé, and Siam Makro.

The platform unifies orders, capacity, and carrier networks into one living plan, aligning planning, execution, and settlement so promises become proof. AI co-pilots with guardrails surface risk early and recommend the next best move to protect SLAs and reduce empty miles.

In 2025, Locus joined the Ingka Group (IKEA Retail) family, marking a major milestone in our journey. Backed by the scale and strength of IKEA, we continue to operate independently while accelerating our mission to make global supply chains faster, smarter, and more sustainable.

Our Journey and Impact

Since 2015, Locus has been on a mission to make logistics decision-making intelligent, sustainable, and real-world ready. Our platform has powered billions of deliveries across 30 + countries for global enterprises, driving measurable impact in cost savings, carbon reduction, and SLA performance. With the strength of the IKEA ecosystem behind us, we're scaling that impact even further.

Our Global Footprint

Headquartered in Bangalore, with teams across the U.S., U.K., UAE, and Southeast Asia, Locus brings together 170 + engineers, designers, and problem-solvers united by a single goal: to reinvent how the world moves goods.

Traits We Value

We look for people who are:

Global in mindset: curious about diverse markets and ideas.
Unrelenting in drive: energized by complex challenges.
Intelligent in approach: analytical, creative, and thoughtful.
Dynamic in execution: adaptive and decisive in fast-moving contexts.
Exact in craft: detail-oriented and committed to excellence.

Role overview

The Product Marketing Manager (GTM) owns the execution of go-to-market programs that drive awareness, pipeline, and adoption for products and features. This role sits at the intersection of Product, Demand Generation, Sales, Design, and Customer Success, translating launch priorities into campaigns, landing pages, sales assets, and measurable outcomes.

What this role owns

Build and manage end-to-end GTM plans for product launches, feature releases, and integrated campaigns.
Create and execute multi-channel campaigns across email, web, paid, organic, partner, and event channels.
Develop landing pages, campaign briefs, messaging frameworks, and conversion-focused web experiences.
Partner with Sales to align campaign messaging, launch priorities, and follow-up motions that improve conversion and adoption.
Coordinate cross-functional timelines, dependencies, approvals, and launch-readiness checkpoints.
Track campaign and launch performance, identify optimization opportunities, and improve results through structured iteration.

Key responsibilities

GTM planning and execution

Translate product and business priorities into campaign plans with clear audience, objective, messaging, channel mix, timeline, and success metrics.
Run launch workflows from planning through post-launch analysis, including stakeholder alignment and execution follow-through.
Support account-based and segment-specific motions with tailored messaging and campaign assets.

Content, web, and asset development

Write or manage copy for landing pages, emails, launch announcements, ads, and nurture flows.
Brief and partner with Design and Web teams to ship high-converting campaign pages and supporting creative assets.
Adapt core product messaging into persona- and channel-specific content without losing consistency.

Measurement and optimization

Own performance tracking for campaign pipeline, conversion, adoption, and asset engagement.
Analyze landing page and campaign performance using metrics such as conversion rate, bounce rate, form completion, influenced pipeline, and ROI.
Turn performance insights into test plans for messaging, creative, channels, and web conversion improvements.

Required Skills

Strong GTM execution capability, including launch planning, campaign orchestration, and stakeholder management.
Proven experience building and optimizing landing pages and other conversion-oriented campaign assets.
Excellent copywriting and messaging skills for email, web, sales enablement, and campaign content.
Solid analytical ability, with experience measuring campaign performance and translating data into action.
Strong project management skills, including prioritization, timeline ownership, and cross-functional coordination.
Ability to balance speed and quality in a fast-moving B2B SaaS environment.

Preferred Qualifications

4-7 years of experience in product marketing, GTM marketing, or B2B SaaS campaign roles.
Experience supporting product launches or feature releases in SaaS or technology environments.
Domain experience is preferred.
Familiarity with enterprise sales cycles and sales enablement workflows.
Exposure to account-based marketing, segmentation, and lifecycle campaign planning.
Experience working with cross-functional teams across Product, Sales, Demand Gen, and Customer Success.

Tools and systems

Marketing automation platforms such as HubSpot, Marketo, or Pardot.
Expertise in leveraging Claude Code for the agile prototyping, iteration, and deployment of web experiences and campaign collateral.
CRM platforms such as Salesforce or HubSpot CRM.
Web and landing page tools such as Webflow, Unbounce, or WordPress.
Analytics tools such as GA4, Mixpanel, and dashboarding platforms.
Project management and collaboration tools such as Asana, Jira, or Notion.

Success metrics

Campaign-sourced or influenced pipeline.
Landing page conversion rate and form completion rate.
Launch delivery against timeline, quality and readiness goals.