NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Software Development Senior Analyst to join our team in Bangalore, Karntaka (IN-KA), India (IN).

Job Description for SFMC BSA

Key Responsibilities

Requirement Gathering: Capture campaign objectives, segmentation rules, personalization needs, and compliance requirements.
Campaign Analysis: Review business documents (objectives, journeys, triggers) and translate them into SFMC implementation requirements.
User Story Creation: Document clear, testable user stories for SFMC journeys, automations, and triggered sends.
Testing & UAT: Support test case creation, UAT execution, and signoff for campaign readiness.
Stakeholder Alignment: Communicate clarifications, document assumptions, and validate requirements with business owners.

Required Skills & Experience

4-6 years of experience in BA role
Deep knowledge of SFMC modules: Journey Builder, Automation Studio, Content Builder, Contact Builder.
Experience with AMPScript, SQL, Content Build, Outbound Broadlog for personalization and data handling.
Strong understanding of campaign workflows.
Agile delivery experience (Jira, Confluence, backlog refinement, sprint ceremonies).

Preferred Qualifications

Salesforce certifications: SFMC Admin, Salesforce Admin.
Knowledge of quality gates, TID, and GoLive processes for SFMC campaigns.

About NTT DATA

NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.

Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client's needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com, @nttdatafed.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form, .

NTT DATA endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click . If you'd like more information on your EEO rights under the law, please click . For Pay Transparency information, please click.