Job Description

Job Purpose

AsaAssociate you willbe responsible fordevelopment and performance of all sales strategies in assigned market, drive primary sales, secondarysalesand ensuring brand presence. You will supervise/manage distributor network to achievesales objectivesensuring achievement of financial and ethicalobjectivesas per business strategy.

Authority to develop customer management plan, approve expiry products, issue credit note, recommend appointment and credit limits of distributors, develop, execute & plan resourceutilizationandparticipatein Strategy Execution review meetings to ensure alignment.

You havea very importantrole to play in Division's success.

Roles and Responsibilities

Area Business Planning:

u2022 Plan monthly and quarterly business, Trade activation, overall sales

u2022 Plan demand generation andfulfilment

u2022 Monitor Sales,mid-coursecorrections to reduce variance

u2022 Prescription audit for Abbott andcompetitorsbrands

u2022 Create and update customer list of doctors / chemist (Trade)

u2022 Identify potential town, appoint distributor and customers

Business generation & development:

u2022 Achieve Sales targets by promotingcompaniesproduct ethically

u2022 Science base discussion withDoctorand chemist

u2022 Organizing Camps (CME), activations for brand visibility

u2022 Plan merchandising and sampling activity

u2022 Facilitate new product launch and customer targeting

u2022 Execute customer management plan:

a. 100% coverage of Doctors

b. Customer Call average

c. Market intelligence and inventory management calls

Brand Management:

u2022 Ensure visibility of Abbott brands onretailersoutlet

u2022 Make productive call every day

u2022 Recommend appointment of distributor

u2022 Ensure stock and sales statements and claims settlement

Customer Management:

u2022 Communicate scheme on Abbott Products and update customers knowledge

u2022 Update Doctor list and generate primary order

u2022 Execute trade activation / Reward andRecognition

u2022 Train supervise Distributor & staff, ISR / Distributor Sales Force

u2022 Audit and approve claims of breakages and expiry

Additional Responsibilities

u2022 Lead adherence to Abbott Code of Business conduct, FCPA, Pharmacovigilance

u2022 Compliance to financial, statutory and regulatory norms

u2022 Promote professionalbehaviorin line with Abbott Values

u2022 Ensure customer service, accuracy in transactions and orders

u2022 Manage attrition of customer and resource bases

u2022 Execute division and business strategy

u2022 Attend Strategy meetings, doctorsmeets, workshops and training programmes

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