Description and Requirements

Role Purpose

The Distribution Lead will be responsible for driving consumer business growth through the T2 distribution ecosystem, managing regional distributors, sub-distributors, and partner networks. The role will focus on sell-in, sell-out, channel expansion, partner profitability, market share growth, inventory management, and execution excellence across assigned territories.

Key Responsibilities

Distribution & Channel Management

Drive consumer business through regional distributors, sub-distributors, and T2 partner ecosystem.
Develop and execute distribution strategies to maximize market coverage and market share.
Identify and onboard new channel partners to strengthen regional presence.
Build strong relationships with distributors, retailers, and key channel stakeholders.

Business Growth & Revenue Delivery

Own revenue, sell-in, sell-out, and market share targets for the assigned territory.
Ensure achievement of monthly, quarterly, and annual business plans.
Drive premium mix, portfolio expansion, and category growth initiatives.
Monitor business performance and implement corrective actions to close gaps.

Partner Engagement & Expansion

Develop partner engagement programs to improve channel productivity and loyalty.
Conduct regular business reviews with distributors and key partners.
Enable channel partners through training, incentive programs, and strategic initiatives.

Retail & Market Development

Expand channel reach and improve retail coverage.
Ensure visibility, merchandising standards, and execution of marketing initiatives.
Drive placement of key products across priority retail outlets and partner stores.

Inventory & Operational Excellence

Monitor distributor inventory, stock health, ageing, and forecast accuracy.
Ensure optimal inventory levels to avoid stock-outs and excess inventory.
Collaborate with supply chain, operations, and finance teams for seamless execution.

Market Intelligence

Track competitor activities, pricing, promotions, and market trends.
Provide actionable insights to business leadership for strategic decision-making.
Identify growth opportunities within assigned territories and partner segments.

Team Leadership

Lead and develop field sales teams, distributor sales teams, and channel resources.
Establish clear KPIs and performance management mechanisms.
Drive a high-performance culture focused on execution excellence.

Preferred Candidate Profile

Experience

10-15+ years of experience in Consumer Electronics / IT Hardware / Mobility / Telecom / Consumer Durables.
Strong experience in:
- Distribution Sales
- Channel Management
- T2 & T3 Ecosystem Management
- Retail Sales
- Partner Development
- Market Expansion

Preferred Companies

Lenovo, HP, Dell, Asus, Acer, Samsung, Xiaomi, Apple Distribution, Redington, Ingram Micro, Savex, Rashi Peripherals, Neoteric, Supertron, Jio, Airtel or similar channel-led organizations.

Skills Required

Distribution Strategy
Channel Sales Management
Sell-in / Sell-out Management
Partner Relationship Management
Business Planning & Forecasting
Retail Execution
Team Management
Stakeholder Management
Negotiation & Influencing Skills
Advanced Excel & Business Analytics

Vertical Lead - RD