Google Analytics, Content Optimization, Google Search Console, off-page SEO link-building strategies, technical SEO fundamentals, local SEO optimization, Keyword Research, on-page SEO optimization, meta tag writing, analytics tools

Google Search Console, SEO tools, Data analysis and actionable insight generation, E-E-A-T principles and content quality optimisation, Structured data schema markup and entity optimisation, Content distribution email marketing and social amplification basics, UX page experience and performance impact on SEO, On-page Off-page SEO content optimisation and internal linking, Technical SEO fundamentals indexing crawlability Core Web Vitals, AI-driven search awareness AI overviews generative and chat-based search, Optimisation for answer-based search and LLM visibility, Use of AI tools for SEO content optimisation and analysis, Organic funnel analysis attribution and conversion tracking, Google Analytics 4, Search intent semantic SEO and topic clustering