Description

We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas.

We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned

Key job responsibilities

Demand Generation & Awareness

Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
Create compelling experiential demos, case studies, and proof-point collateral grounded in production data
Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors

Adoption Funnel Ownership

Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live
Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch
Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward

Go-to-Market Execution

Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations
Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials
Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value narratives

Cross-Org Stakeholder Management

Navigate complex multi-persona commitment structures (builder, system owner, sponsor) across organizational boundaries
Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles
Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline

Measurement & Iteration

Define and track adoption metrics: funnel conversion rates, time-to-onboard, awareness penetration, pipeline quality
Run experiments on messaging, channels, and engagement tactics — iterate based on data
Report adoption health to platform leadership with actionable insights

Basic Qualifications

5+ years of professional non-internship marketing experience
5+ years of product or program management, product marketing, business development or technology experience
Experience communicating technical concepts and processes using clear, simple language and visuals
Experience driving demand and managing a customer funnel across multiple channels
Experience in building and driving adoption of new tools
Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences
Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor

Preferred Qualifications

Experience in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling)
Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams
Experience with multi-tenant platform economics and self-serve go-to-market models
Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment)
Data-driven mindset: comfortable with funnel analytics, cohort analysis, and experimentation frameworks
MBA or equivalent experience in product marketing strategy

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company - ADCI - BLR 14 SEZ - F07

Job ID: A10454690

Product Marketing Manager Self-Serve Decisioning Platform, Retail Business Services (RBS)