Skill required: Delivery - Digital Marketing Analytics

Designation: I&F Decision Sci Practitioner Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We're Accenture Marketing Operations. We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of industrialized run capabilities, leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. As part of the Digital Marketing Analytics & Insights team, you will turn digital performance data into actionable insights to support marketing strategy, campaign optimization, tagging governance, and overall digital experience improvement. You will work closely with cross-functional teams to ensure high-quality data, build performance dashboards, and deliver clear analytics outputs across acquisition, conversion, and retention journeys. You will help identify tagging gaps, troubleshoot data issues, and strengthen reporting frameworks across markets. You will also support continuous improvement by standardizing measurement approaches, enhancing reporting processes, and contributing to automation/efficiency initiatives across analytics operations.

What are we looking for

5–8 years of experience in digital analytics, marketing analytics, or performance measurement roles
Strong hands-on experience with GA4 (or Adobe Analytics) – events, parameters, funnels, attribution, exploration
Solid understanding of tagging, tracking, debugging, UTM governance, GTM/GTM server-side concepts
Experience analyzing media, CRM, website, and campaign performance to provide insights
Ability to convert raw data into dashboards, reports, and decision-ready insights
Strong data storytelling and presentation skills
Experience with performance measurement metrics across the consumer funnel
Ability to spot data anomalies, troubleshoot issues, and work with technical teams to resolve gaps
Strong stakeholder communication skills and experience handling multi-market requests
Detail-oriented with strong QA practices, documentation rigor, and delivery discipline
Working knowledge of Power BI, Looker, Tableau, or similar BI tools
Exposure to SEO, media platforms, or CRM analytics (Google Search Console, Meta, Salesforce, etc.)
Experience in A/B testing, experimentation frameworks, or CRO tools (Hotjar, Contentsquare, etc.)
Familiarity with marketing technology ecosystems and digital performance tools
Experience in global or regional analytics environments
Collaborative mindset and strong problem-solving capability Roles and Responsibilities:
Deliver end-to-end digital marketing analytics across campaigns, websites, CRM, and media
Conduct tagging audits, troubleshoot tracking issues, validate data flows, and flag inconsistencies in dimensions/variables
Build dashboards and performance reports using GA4, Power BI, or similar tools
Translate data into actionable insights to improve campaign ROI, funnel performance, and customer experience
Conduct detailed data analysis to identify patterns, correlations, and trends across channels and markets
Collaborate with cross-functional teams to understand data and reporting needs, ensuring alignment to broader business objectives
Respond to analytics requests and manage day-to-day delivery with accuracy and timeliness
Maintain data hygiene, documentation, and tagging governance standards
Support development of standardized KPIs across the acquisition conversion retention funnel
Collaborate with media, creative, CRM, and web teams to ensure data-driven decision-making
Conduct regular QA checks across data pipelines, tracking, and reporting frameworks
Identify and propose improvement opportunities in measurement, reporting, and digital performance processes
Contribute to continuous improvement through test-and-learn approaches and data-informed decision making
Research and share digital trends, platform changes (GA4, ad platforms), and new analytics capabilities
Present insights to stakeholders in a clear, concise, and story-led manner
Engage confidently with key stakeholders, following Accenture's guiding principles for collaboration and communication
Demonstrate a critical, innovative, and problem-solving mindset – proactively proposing alternative solutions when faced with challenges, roadblocks, or data issues