JSW Sports is looking for a Head of Marketing to build brands, grow audiences and drive commercial outcomes across its expanding sports ecosystem. The role will transform marketing into a growth engine for measurable brand, audience and revenue growth.

This position is based in Mumbai and will be reporting to the Chief Executive Officer.

Current Verticals

Olympic Program, Franchises and Athletes

New Business

Goods & Apparel, Academies, Commercial & Content Agency, Sports Tourism.

RESPONSIBILITIES

Brand & Marketing

Build strong, differentiated brands across JSW Sports, its teams, athletes, IPs and new businesses. Own brand architecture, positioning, consumer insights, integrated marketing, annual planning and marketing effectiveness.

Growth & Revenue

Make marketing an engine for measurable business growth across verticals and businesses. Work closely with business and vertical heads to drive customer acquisition, conversion, retention and growth of revenue streams

IPs (Intellectual Properties) & Brand Solutions

Build and drive the IP P&L portfolio based on the Indian sports landscape and strategic priorities along with brand led solutions that combine media, consumer insights and investments.

Digital, Content & Audience Growth

Build, engage and monetise audiences through content, digital, social, CRM, performance marketing and data. Partner with Content Business leadership to develop and scale content-led businesses, media properties and monetisation opportunities

KEY OUTCOMES

P&L ownership for Intellectual Properties
Measurable audience, customer and revenue growth
Building successful and pioneering sports brands
Marketing led growth engines for existing and emerging businesses
Commercially valuable brand solutions and experiential marketing outcomes
Improved marketing ROI and effectiveness

EXPERIENCE & QUALIFICATIONS

10+ years of marketing and growth leadership experience, ideally across sports, media, entertainment, consumer, digital or high-growth businesses.
Proven ability to build brands and drive measurable business growth; strong understanding of content, digital, audience growth, performance marketing, consumer insights and commercial partnerships; experience leading high-performing cross-functional teams. The ideal candidate combines brand thinking, a growth mindset, commercial orientation and entrepreneurial execution.
Experience across online and offline marketing, including performance marketing, social media, ATL and BTL campaigns, brand campaigns, partnerships and collaborations, experiential marketing and community building

Head of Growth and Marketing