Job Description: Head – Brand & Marketing

Location: New Delhi

Organization: KR Mangalam University

Department: Marketing & Brand Management

Experience Required: 10+ Years

Employment Type: Full-Time

About the Role:

KR Mangalam University is seeking an experienced and visionary Head – Brand & Marketing to lead the institution's brand transformation journey. The ideal candidate will be responsible for developing a compelling brand vision, elevating the university's market positioning, and establishing it as a premium, aspirational, and preferred destination for higher education.

This role requires a strategic leader with expertise in brand building, integrated marketing, consumer insights, storytelling, digital marketing, public relations, and reputation management. The individual should have a proven track record of creating premium brands and driving large-scale brand awareness and engagement campaigns.

Key Responsibilities:

Brand Strategy & Positioning

Develop and execute a long-term brand vision aligned with the university's growth objectives.
Reposition the university as a premium and aspirational higher education brand.
Define and maintain a consistent brand identity, tone of voice, and visual standards across all touchpoints.
Drive brand differentiation through compelling storytelling and unique value propositions.
Build brand equity and enhance perception among students, parents, industry partners, and academic stakeholders.

Marketing Leadership

Design and implement integrated marketing strategies across digital, offline, media, and experiential channels.
Lead student acquisition campaigns while ensuring brand consistency and premium positioning.
Develop annual marketing plans, budgets, and performance metrics.
Monitor market trends, competitor activities, and consumer behaviour to identify growth opportunities.

Digital & Performance Marketing

Oversee digital marketing initiatives including SEO, SEM, social media, content marketing, influencer partnerships, and marketing automation.
Drive lead generation and conversion strategies while maintaining brand quality.
Leverage data analytics and consumer insights to optimize campaign performance.

Brand Experience & Reputation Management

Create memorable brand experiences through events, campus activations, industry collaborations, and student engagement initiatives.
Strengthen the university's reputation through strategic PR, media relations, and thought leadership programs.
Develop crisis communication and reputation management frameworks.

Creative & Content Leadership

Lead creative teams, content teams, designers, and marketing vendors.
Develop impactful brand campaigns, videos, publications, and digital content.
Ensure all communications reflect the university's premium positioning and vision.

Stakeholder Management

Collaborate with senior leadership, admissions, academics, and corporate relations teams.
Build strategic partnerships with media houses, influencers, industry leaders, and educational platforms.
Represent the university at conferences, forums, and industry events.

Team Leadership

Build, mentor, and manage a high-performing marketing and branding team.
Establish KPIs and performance standards for all marketing functions.
Foster a culture of innovation, creativity, and data-driven decision-making.

Qualifications

Master's Degree in Marketing, Brand Management, Business Administration, Communications, or related field.

Experience

Minimum 10 years of progressive experience in Brand Management, Marketing, or Corporate Communications.
Proven success in building and scaling premium or aspirational brands.
Experience in Luxury, Lifestyle, Fashion, or Premium Services sectors will be highly preferred.
Demonstrated experience managing large marketing budgets and agency partnerships.

Skills & Competencies

Strategic Brand Building
Brand Positioning & Repositioning
Market Research
Integrated Marketing Communications
Digital Marketing & Growth Strategy
Public Relations & Reputation Management
Creative Campaign Development
Leadership & Team Management
Budget Planning & ROI Management
Strong Presentation & Stakeholder Management Skills

Head Brand & Marketing