MAIN PURPOSE

Shiseido Asia Pacific is looking to hire a Regional Brand Manager. Reporting to the Regional Brand Director, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.

Key Responsibilities

REGIONAL STRATGIC DIRECTION TO MARKETS

Translate the deep understanding of the markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/ influence/ PR strategy and others.
Guide the new markets to ensure successful high impact brand launch
Safeguard the brand equity and help markets balance brand building with commercial drive.

COLLABORATE WITH GLOBAL BRAND HOLDING

Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direction and strategy meet the needs of APAC region.
Representing the region's voice to feedback to global brand innovation pipeline, marketing plan and communication plan

MONITORING AND ANALYSING THE MARKETS/ CHANNELS/ DISTRIBUTIONS/ COMPETITORS

Collecting, analysing and summarising information (Beaute Research/ Market intelligence) on the markets activities
Drawing up reports on the qualitative and quantitative results of major promotions
Making recommendations for the marketing plan and marketing mix

DIGITAL ACCELERATION

Drive digital transformation at regional level, accelerating Ecommerce and CRM topics
Work with external agencies to produce regional creative assets, social assets, product demo etc.
Oversees local markets media buy plans

OPERATIONAL EXCELLENCE

Support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc.

Requirements

Minimum 8-years experience in a Brand/Marketing Role with strong preference in Beauty Industry
Must have either Regional or Global Marketing experience.
Must have experience & knowledge in either of the 2 big clusters (Southeast Asia TH/MY/SG/INDO or North Asia TW/KOR.)
Experience in managing Ecommerce business is a plus
Business planning and implementation experience as well as project management; Strategic thinking (sound attention for details without losing focus on big picture)
Good at Powerpoint and excel
A considered, analytical approach to working with consumers, problem solving, stakeholder management
Strong communication skills
Positive attitude & growth mindset
Flexibility to travel when required

Shiseido Asia Pacific and Shiseido Singapore have once again been awarded the Great Place To Work Certification™ by Great Place To Work®, the global authority on workplace culture and employee experience.

Asia Pacific - Regional Brand Manager

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