Job Summary

The role holder is responsible for driving Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) strategies to improve Standard Chartered Corporate & Investment Banking (CIB) visibility, authority and performance across traditional search engines and AI-driven discovery platforms.
The role will ensure content, technical foundations and digital experiences are optimised to surface CIB products, insights and thought leadership in search results, AI-generated answers and conversational interfaces, supporting brand, acquisition and engagement objectives globally.
The individual will work closely with the content team/ marketing team to develop content to support global business strategy and make recommendations based on an understanding of the business and market dynamics, as well a client insights and content performance. This role will need to align and collaborate with global, product and geographic plans across our network order to drive the most effective outcomes. With deep experience and understanding of B2B marketing, we are looking for a proactive, results-oriented individual with strong organisational and project management skills.

Key Responsibilities

Strategy & Planning

Define and execute a holistic SEO, AEO and GEO strategy aligned to business, brand and content priorities.
Anticipate changes in search and AI discovery ecosystems (e.g. generative search, AI assistants, voice search) and translate them into actionable optimisation approaches.
Partner with brand, content, product and Group web teams to embed optimisation best practices from planning through execution.

SEO & Technical Optimisation

Lead on-page, off-page and technical SEO improvements, including site structure, metadata, internal linking, schema markup and performance optimisation.
Work closely with Group Web and platform teams to ensure SEO requirements are incorporated into CMS, site migrations and new feature releases.
Monitor crawlability, indexation, site health and performance metrics, proactively identifying and resolving issues.

AEO & GEO Enablement

Optimise content and data structures to improve visibility in AI-generated answers, featured snippets, voice responses and conversational search outputs.
Develop frameworks for structuring content to support entity recognition, topical authority and trusted source signals.
Partner with content and editorial teams to adapt formats, tone and structure for AI-driven discovery.

Content & Editorial Optimisation

Provide SEO/AEO/GEO guidance for content creation, including keyword intent mapping, topic clustering and semantic optimisation.
Ensure thought leadership, campaign and evergreen content is optimised for discoverability and relevance across channels.
Support localisation and market teams with scalable optimisation frameworks.

Performance & Analytics

Define KPIs and measurement frameworks for SEO, AEO and GEO performance.
Track rankings, traffic, engagement, visibility and AI-surface performance, translating insights into clear recommendations.
Produce regular performance reports and insights for stakeholders, highlighting opportunities, risks and impact.

Business

Partner closely with business leads to ensure SEO, AEO and GEO strategies support commercial priorities by improving the discoverability, relevance and authority of the Bank's products, capabilities and thought leadership across search engines and AI driven platforms.
Support the development of high impact content frameworks, messaging and narratives optimised for search, answer engines and generative AI surfaces, aligned to key strategic priorities and client needs.
Collaborate with content marketing colleagues to enable the CIB business globally to deliver integrated, search led and AI optimised content marketing campaigns aligned to client coverage objectives.
Build strong relationships across the business, engaging regularly with key stakeholders to understand priority client segments, commercial opportunities and where SEO/AEO/GEO can most effectively drive visibility and impact.
Support content and optimisation strategies that place data, analytics and search insights at the centre, with clear articulation of how improved search and AI visibility contributes to measurable business outcomes.
Drive continuous improvement in search and content performance through experimentation, innovative optimisation approaches and a proactive mindset to evolving search and generative AI behaviours.

Processes

Liaise with procurement, legal and compliance to ensure contracts, and content processes are aligned with corporate policies and compliance.

People & Talent

Drive impactful engagement between Corporate Affairs, Brand & Marketing teams
Foster a culture of collaboration, accountability and innovation within the team and across the organisation

Risk Management

Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, and Guidelines of the Bank
Ensure compliance with Third Party Risk Management, and Vendor Engagement and Sponsorship policies
Ensure content complies with regional/local legal and regulatory requirements
Work closely with the Media, Reputation & Issues team to mitigate any reputational risks possible from digital marketing campaigns, and community initiatives.

Governance

Awareness and understanding of the regulatory framework in which the firm operates, and the regulatory requirements and expectations relevant to the role
Ensure adherence to the Operational Risk Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Brand & Marketing teams
Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role
Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance

Regulatory & Business Conduct

Display exemplary conduct and live by the Group's Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

External Stakeholders

Vendors & Agencies

Internal Stakeholders

Group & Cluster CABM stakeholders
Global CIB product marketing
Global CIB Heads of Business

Other Responsibilities

Embed Here for good and Group's brand and values in Group CIB Marketing Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

Our Ideal Candidate

Technical & Professional Skills

6+ years of strong hands-on experience in SEO (Search Engine Optimisation), with working knowledge of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) principles.
Understanding of search algorithms, structured data, schema, semantic search and AI-driven discovery.
Familiarity with enterprise CMS platforms, analytics tools (e.g. search performance, web analytics) and SEO tooling.
Ability to translate complex technical concepts into clear guidance for non-technical stakeholders.

Experience

Proven experience delivering SEO-led growth in a complex, enterprise or regulated environment.
Experience working with content, technology and marketing teams across multiple markets.
Exposure to AI search, generative answers or conversational interfaces is highly desirable.

Role Specific Technical Competencies

Integrated Campaign Marketing
Project Management
Content Marketing
Creative Content Production
Client Experience, Behaviours & Preference
Copy writing and content creation
Technical SEO/ AEO/ GEO skills

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
Flexible working options based around home and office locations, with flexible working patterns.
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers

Associate Director, CIB Content Marketing