About Erlin - Formerly TacticOne

Erlin is building the future of how brands are discovered in AI-driven search. As platforms like ChatGPT, Gemini, and Perplexity become the places where people look for answers, businesses now need to ensure their information is accurately represented inside those responses. Erlin helps companies structure, improve, and manage their brand information so it can be understood, cited, and surfaced correctly by AI systems.

We are a fast-moving product team with strong early traction, backed by real market need, and shaped by our experience working with global brands through TacticOne. If you're excited about solving new, meaningful problems in a space that's evolving quickly, you'll find Erlin an exciting place to build.

Culture @ Erlin

At Erlin, we care about doing work that is real, thoughtful, and driven by purpose. We start by asking relevant questions — understanding who we're building for, what matters to them, how it can be done better, and most importantly, why it should be done at all.

We believe thinking deeply is as important as moving quickly. We build, we test, we learn, and then we build again, improve the things that matter. We do this together — with openness, and respect — because we truly believe collaboration makes the work stronger.

You'll fit in here if you take ownership, if you enjoy understanding the reasoning behind your work, and if you care about the impact of what you build. If asking why energises you, if solving problems feels meaningful to you, and if you value both thinking and doing — you'll feel at home at Erlin.

Your Role: SEO Analyst

You will be responsible for driving SEO performance across clients, primarily in the B2B and DTC spaces, while leading content-driven strategies that align with their business goals. You'll play a

critical role in enhancing organic visibility, optimizing conversion paths, and ensuring each strategy is tied to measurable outcomes.

Key Responsibilities

SEO + Content Strategy: Lead the design and execution of SEO strategies with a strong focus on content planning, topic clusters, and keyword intent.
Client Goal Alignment: Understand and align every SEO and content initiative with client-specific KPIs – traffic, lead quality, and revenue.
B2B SEO Expertise: Apply a strategic approach to organic growth for B2B brands, focusing on long sales cycles, decision-maker personas, and bottom-of-funnel content.
ROI-Driven Implementation: Deliver strategies that are outcome-focused, with a strong understanding of SEO's impact on ROI and pipeline growth.
Content Planning: Collaborate with writers to build content calendars, optimize on-page SEO, and ensure every piece serves a strategic purpose.
Performance Monitoring: Track KPIs regularly using tools like GA4, GSC, SEMrush, or Ahrefs; provide strategic insights and optimization opportunities.
Client Communication & Reporting: Present performance reports, insights, and strategy updates in a clear, business-friendly language.
Knowledge Sharing: Collaborate across the SEO and Content teams to develop best practices, training materials, and templates.

You Have:

2–3 years of experience in SEO and content strategy, preferably in an agency or B2B marketing environment.
Strong knowledge of on-page SEO, keyword research, link building, and technical SEO fundamentals.
Proven experience working with B2B websites, understanding of funnels, decision stages, and content intent mapping.
Comfort with Google Spreadsheets, automations, and tools like Screaming Frog, Ahrefs, SEMrush, or similar.
Bonus: Familiarity with basic JavaScript or HTML for better technical collaboration.
Strategic mindset with the ability to translate business problems into content and SEO opportunities.
Excellent communication, analytical thinking, and stakeholder management skills.

Search Engine Optimization Analyst