About Brand:

Minimalist (https://www.beminimalist.co) is a science-backed Indian skincare brand built on the core values of efficacy, transparency, and comprehensiveness. Known for its ingredient-first approach, the brand formulates high-performance skincare products using proven activities and clean formulations. The company believes in creating high-quality products using best-in-class ingredients at its own manufacturing facility. Minimalist empowers consumers with knowledge—clearly stating what goes into each product and why—so they can make informed choices. With a commitment to Hide Nothing, the brand champions authenticity and honesty in skincare, creating solutions that work, without the fluff. With a robust portfolio of 60+ SKUs spanning Skincare, Haircare, and Bodycare, the brand is rapidly expanding its footprint. Focused on enhancing product availability, it is strategically deepening its penetration while strengthening both Modern Trade (MT) and General Trade (GT) channels in India. The brand's global presence now extends across 15+ countries, including key markets such as the UK, USA, UAE, KSA, Malaysia, Indonesia, Singapore, Canada, Australia.

Role Purpose / Objective

To create high-impact, visually compelling content through video editing and motion graphics, driving engagement, brand storytelling, and performance across digital platforms.

Key Responsibilities

Edit high-quality videos for digital platforms (Instagram, YouTube, Ads, Website) including cutting, sequencing, color correction, and sound design
Design and produce engaging motion graphics, animations, and visual effects for marketing campaigns and social media
Create performance-driven ad creatives optimized for conversions (Meta, YouTube, etc.)
Collaborate with marketing, content, and design teams to conceptualize and execute creative ideas
Adapt content into multiple formats (Reels, Shorts, long-form, statics + motion hybrids)
Ensure brand consistency across all visual outputs in line with Minimalist guidelines
Stay updated with latest trends in video editing, motion design, and social media content
Manage raw footage, assets, and project files efficiently

Qualifications & Experience

Education: Bachelor's degree in Mass Media, BJMC, Design, Animation, or related field
Experience: 1–3 years in motion graphics and video editing (D2C / beauty / lifestyle preferred)
A strong portfolio/showreel demonstrating both motion graphics and editing skills is mandatory

Technical / Functional Skills

Proficiency in:
Adobe After Effects
Adobe Premiere Pro / Final Cut Pro
Adobe Photoshop & Illustrator
Strong understanding of:
Motion graphics & animation principles
Video editing techniques & storytelling
Color grading & sound design basics
Social media content formats & trends
Basic knowledge of:
Camera handling, lighting, and composition (good to have)
Performance marketing creatives (ads)

Behavioral Competencies

Creative thinker with strong visual storytelling skills
Detail-oriented with a strong design sensibility
Ability to work in a fast-paced, deadline-driven environment
Strong collaboration and communication skills
Proactive and adaptable to feedback and iterations

Motion Graphic Designer & Video Editor