Role: Performance Marketing Specialist

Entity: Ashika Stock Services Ltd.

Job Location: Trinity Towers, AJC Bose Road, Kolkata – 700020

Experience: 3-5 years of experience in Paid Performance Marketing

Role Description:

Performance Marketing & User Acquisition

Plan and execute paid campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, Programmatic & Affiliate channels
Drive app installs, account openings, lead generation, and customer activation at optimized CAC.
Manage campaign budgets and ensure maximum ROI on marketing spends.
Scale campaigns while maintaining efficiency metrics.

Agency Management & Monitoring

Coordinate and work closely with external performance marketing agencies.
Monitor agency performance, campaign execution, and delivery timelines.
Review campaign reports, optimizations, and media spends regularly.
Ensure agencies are aligned with business goals, brand positioning, and growth targets.
Evaluate agency effectiveness through defined KPIs and performance benchmarks.

Campaign Optimization & Analytics

Monitor campaign performance daily and optimize based on CAC, CPi, ROAS, Conversion Rate, and Retention Metrics
Conduct A/B testing for creatives, landing pages, audiences, and messaging.
Work closely with analytics teams to build attribution and reporting frameworks.
Generate actionable insights using tools like Google Analytics, AppsFlyer, Firebase, Mixpanel, etc.

Creative & Growth Strategy

Cross-functional Coordination

Collaborate with product, tech, sales, and CRM teams to improve conversion funnels.
Work closely with product teams to improve onboarding journeys and campaign landing

experiences.

Qualifications

3–5 years of experience in Paid Performance Marketing.
Strong understanding of digital acquisition funnels and growth metrics.
Hands-on experience managing large-scale ad budgets and agency relationships.
Experience in fintech, stock broking, BFSI, or startup ecosystem required.
Strong analytical mindset and data-driven decision-making ability.
Proficiency in Google Ads, Meta Business Manager, Google Analytics and Attribution tools (AppsFlyer/Adjust/Leadsquared)
Excellent communication and stakeholder management skills.
Certifications in Google Ads, Meta, or Analytics are an added advantage.