Job description

Senior Manager / Director - Product Marketing | Careers | Netenrich Were hiring! Product Marketing Senior Manager / Director Hyderabad/Bangalore, India
Netenrich is redefining security operations with a proactive, shift-left approach. Our Adaptive MDR solution, powered by Resolution Intelligence Cloud technology, leverages artificial intelligence and big data to deliver customized experiences and data-driven results for every customer. With a focus on agility and innovation, our solution evolves with your changing needs, and brings you a step closer to achieving autonomic operations.
As a trusted Google partner, specializing in Chronicle SecOps, we ve transformed hundreds of companies across various sectors, including healthcare, finance, and technology. From our global hubs, we provide 24/7 proactive uninterrupted operations, peak performance, and peace of mind.
The Opportunity
Were seeking an experienced Director or Senior Product Marketing Manager (depending on experience) to drive our product marketing initiatives for Adaptive MDR. This role offers a unique opportunity to make a significant impact in the cybersecurity landscape, with the potential for leadership growth.
As a key player in our marketing team, youll shape our product marketing direction, create compelling content, and drive our products success in the competitive cybersecurity market.

Key Responsibilities

Strategic Leadership & Messaging

Develop and execute comprehensive product marketing strategies for our Adaptive MDR solution.
Craft compelling product positioning, messaging, and narratives that resonate with our US target audience and illustrate our unique value proposition.
Lead go-to-market strategies for new product launches, ensuring successful adoption and market penetration.
Collaborate with cross-functional teams to align marketing efforts with business objectives.

Content Creation & Campaign Management

Create engaging content across various formats, including thought leadership assets, landing pages, solution decks, reports, blogs, and demos.
Design and execute strategic marketing campaigns with clear goals, targeted messaging, and precise segmentation strategies.
Ensure all content and campaigns align with our brand voice and communicate our product benefits effectively

Industry Presence and Thought Leadership

Lead Netenrichs presence at key industry events and deliver compelling presentations to customers, influencers, and conference audiences.
Build and maintain relationships with industry analysts and influencers to enhance our market position.
Market Intelligence and Analysis
Conduct thorough market research to gain insights into customer needs, market trends, and competitive landscape.
Analyze campaign effectiveness and provide data-driven recommendations to improve marketing performance and product positioning.

Your Qualifications

10+ years of product marketing experience, with at least three years in a leadership role in the cybersecurity industry.
Deep understanding of MDR solutions and related technologies (SIEM, SOAR, security operations).
Proven track record in developing and executing successful marketing strategies for complex technical solutions, preferably involving advanced technologies (Data Lake, AI/ML, Big Data, SaaS, and Cloud).
Exceptional storytelling abilities and strong public speaking skills, with experience presenting to diverse audiences.
Demonstrated ability to work effectively with cross-functional teams, including product management, sales, and technical teams, and drive data-driven decision making.
Experience in competitive analysis, market positioning, and using marketing analytics tools.
Experience working in a global company with distributed teams is a plus.
Ability to adapt quickly in a fast-paced, evolving industry.

Product Marketing Manager