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Job Description:

Key Responsibilities:

Business Analytics & Insights:

Analyze platform POS data to identify trends, opportunities, and areas for improvement.
Conduct in-depth campaign analysis to assess performance, ROI, and customer engagement.
Utilize data analytics tools (Excel, Power BI, Tableau, etc.) to generate actionable insights that inform business decisions.
Develop and maintain dashboards and reports to track key metrics and KPIs.

Account Management:

Manage relationships with key e-commerce accounts (Amazon, Flipkart, etc.) to ensure alignment on goals and initiatives.
Collaborate with account teams to develop and execute strategic plans that drive GMV.
Monitor inventory levels, pricing strategies, and promotional activities to maximize sales.

Portfolio Growth:

Develop and execute data-driven marketing strategies to increase brand visibility, customer acquisition, and retention across e-commerce platforms.
Continuously evaluate the product portfolio to ensure it meets customer needs and aligns with the company's strategic goals.
Identify and implement opportunities to optimize the product mix, including SKU rationalization and introduction of new variants or categories.

Campaign Management:

Plan, execute, and optimize marketing campaigns on e-commerce platforms to boost visibility and conversions.
Work closely with marketing teams to ensure campaigns are aligned with brand objectives and platform strategies.
Monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness.

Platform & Spend Optimization:

Identify opportunities for improving product listings, search rankings, and customer experience on e-commerce platforms.
Work with cross-functional teams to implement optimizations that drive sales and enhance brand presence with in stipulated budgets.

Building Digital Commerce

Identifying opportunities outside ecommerce platforms and building digital commerce for 3M using social media platforms

Experience:

2-5 years of experience in e-commerce marketing or ecommerce KAM, with hands-on-experience in business analytics.

Skills:

Understanding of ecommerce marketing & account management

Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.

Deep understanding of e-commerce platforms, digital marketing channels, and online shopper behavior.

Excellent project management skills with the ability to manage multiple initiatives simultaneously.

Strong communication skills, capable of presenting data and insights to both technical and non-technical stakeholders.

Advanced proficiency in Excel and experience with data analytics tools such as Power BI and Tableau would be added advantage.

Education:

Bachelors + MBA

Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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Shopper Marketer