We are seeking a highly driven and results-oriented Performance Marketing Manager to lead and scale our paid and organic acquisition channels. The ideal candidate will bring 7+ years of hands-on experience across SEM and SEO, with a proven track record of developing channel strategies, optimizing campaign performance, and driving measurable business growth.

This role requires expertise in managing and improving performance across major advertising platforms, including Google Ads, Microsoft Advertising, and Meta Ads, along with proficiency in analytics, reporting, and optimization tools. The successful candidate will combine strategic thinking with strong analytical and problem-solving skills to translate business objectives into high-impact marketing initiatives.

The Performance Marketing Manager will play a key role in shaping acquisition strategy, identifying growth opportunities, and ensuring marketing investments deliver maximum return.

Candidates who do not meet the minimum experience requirement will not be considered.

Roles and Responsibilities:

Develop, execute, and continuously manage SEM and SEO strategies aligned with quarterly business objectives and growth targets.
Plan, launch, manage, and optimize performance marketing campaigns across paid and organic channels.
Analyze campaign, channel, and audience performance to identify growth opportunities, improve conversion rates, and drive customer acquisition.
Design and implement A/B testing frameworks for ads, landing pages, audience segments, bidding strategies, and user journeys to improve overall marketing performance.
Own and manage paid media budgets, monitor daily spend, and make data-driven adjustments to bids, targeting, creative assets, and campaign strategies.
Create and present regular performance reports, insights, forecasts, and strategic recommendations to leadership and key stakeholders.
Collaborate closely with Analytics, Operations, Product, and Project Management teams to ensure the successful execution of cross-functional initiatives and business objectives.
Partner with SEO, Content, CRM, Product Marketing, and Design teams to develop integrated marketing strategies that support acquisition, engagement, and revenue goals.
Identify emerging opportunities across search, social, and performance marketing channels, and proactively recommend new initiatives to improve marketing efficiency and effectiveness.
Stay current on AI-driven developments across search, advertising, and marketing platforms, and develop strategies to improve visibility and performance within evolving AI-powered experiences and search results.
Leverage AI-powered tools, automation, audience modeling, bidding solutions, and workflow efficiencies to enhance campaign performance, personalization, and operational productivity.
Monitor industry trends, competitor activity, platform updates, and best practices to maintain a competitive advantage and continuously improve channel performance.

Assessment & Interview Expectations :

Candidates should be prepared to provide detailed examples of performance marketing campaigns, initiatives, or projects they have directly led and managed.
Candidates may be asked to discuss campaign structure, optimization methodologies, budget management approaches, and performance measurement frameworks.
Candidates may also be required to design and present sample marketing campaigns, demonstrating their strategic thinking, channel expertise, measurement plan, and expected outcomes

Qualifications

7+ years of hands-on experience managing SEM and performance marketing campaigns
Strong expertise in Google Ads, Microsoft Advertising, and campaign optimization
Working knowledge of SEO principles, analytics platforms, conversion tracking, and performance measurement frameworks.
Advanced proficiency in Google Sheets and Microsoft Excel

PERKS OF JOINING:

The Culture: most companies talk about their values, we live them.

Supportive Culture: We value teamwork, mentorship, and professional development, and we show it by providing top-notch employee experience and training programs, and incentivizing team growth.
Work-Life Balance: We support and encourage our employees to create a healthy balance between personal and professional life.
Rewards and Recognitions: Competitive compensation, annual and spot bonuses, and a focus on recognizing hard work with well-earned rewards are part of our DNA.
Innovative Work: Contribute to cutting-edge solutions for e-commerce and SaaS businesses.

The Work: stability of a market leader with the hunger for innovation and growth of a start-up

Impactful & Broad Role: You will have a seat at the table when it comes to key management decisions, drive critical marketing strategy and decisions, and have a voice in key product and user experience decisions.
Growth Opportunities: Learn and grow from market veterans, take advantage of a fast-paced, collaborative environment, and enjoy the ability to move up the ladder when you earn it.
Competitive Benefits: Access comprehensive insurance for health (incl. parents), life and personal accident.

ABOUT SILVERMINE GROUP:

Silvermine Group is the largest & most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Our compliance automation platform is secure, cloud-based, and certified by the IRS - helping over 100,000 customers every year file federally required documents - such as IRS Form 2290, Form 8849, and MCS-150 - accurately, securely, and on time. Our technology, highly skilled customer support, and relentless focus on product improvement and growth ensures that our customers equipment stays on the road and their businesses keep humming.

Product offerings from Silvermine Group: eform2290, emcs150.com, eUCR and Truckopedia

Apply on: [HIDDEN TEXT] Location: Bangalore

Search Engine Marketing Manager